Formed in June 09, Here Come the Belgians is a non-elite anti-team celebrating all things cross, cobbled and Belgian.
Seeking a different experience to the traditional cycling club, its aim is to harness the energy of a vibrant internet cycling community with grass roots racing and riding based around Cyclocross and Spring Classics. There is no race programme in the style of a racing team, more a collection of individual experiences through rides and racing, in whatever location a member may be, that all can share in and contribute toward.

Friday, 12 November 2010

Viral marketing?

Well not quite, but as Duncan's designs get picked up in the lenses of photographers all over the place, Team Kit has also again featured in a major British cycling publication (Mark Turner gets the honour for the first appearance):

Some of you may already have seen this, but for the benefit of our wider membership, Cycling Weekly ran a winter headgear test last week, including Champion Systems as one of the manufacturers. They appear to have sent a Here Come the Belgians sample.

Our dapper headgear was not only the best value (ie cheapest) but even beat off expensive opposition from Assos and the like.

Out on the road and the cross course, Belgian kit continues to get noticed and admired wherever it crops up. As a friend commented recently, we really have a Belgians 'brand' developing here.

Chapeau indeed, Dunc.


  1. Wish I'd brought one now! There is obviously one spare, in the Cycling Weekly office! I watch out for faux Belge en Londres.

  2. I'm very glad I did buy one of those now - thanks Dunc. Its a great bit of kit.

    I've had so many comments about the jersey design as well with numerous people commenting every time I've worn it, and even bumped into the local BC regional guy the other day who instantly remembered me from a race! I just need to get faster to do it justice...